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Ad Rates and Terms



2011 Advertising Ratespdf_button

Effective: February 2011 Issue
Paid Rait Base: 700,000
Frequency: 10 Issues

FOUR COLOR 1x 3x 6x 9x 12x
Page $78,750 $76,400 $74,850 $73,250 $70,900
Spread 157,500 152,800 149,700 146,500 141,800
2/3 Page 60,650 58,850 57,650 56,450 54,600
1/2 Horiz 48,850 47,400 46,450 45,450 44,000
1/3 Page 34,700 33,700 33,000 32,300 31,250

BLACK & WHITE 1x 3x 6x 9x 12x
Page $51,250 $49,700 $48,650 $47,650 $46,100
Spread 102,400 99,400 97,300 95,300 92,200
2/3 Page 39,400 38,250 37,450 36,650 35,500
1/2 Horiz 31,750 30,800 30,200 29,550 28,600
1/3 Page 22,900 21,950 21,500 21,050 20,350

COVERS 1x 3x 6x 9x 12x
Cover 2 / Page 1 (+15%)
$90,600 $87,900 $86,100 $84,300 $81,550
Cover 3 (+10%)
86,650 84,100 82,350 80,600 78,000
Cover 4 (+20%)
94,500 91,700 89,800 87,900 85,050

Fractional Premiums
2/3 Page is 77% of Page Rate
1/2 Horiz is 62% of Page Rate
1/3 Page is 44% of Page Rate


Customized Regional and Metro Sections
Various regional and metro editions to fit advertiser’s geographic marketing plans.

Premium Charges
No bleed charge.

Specialty Units
Rates and production specifications for gatefolds, inserts and multiple page units are available upon request.

Billing Information

  • Commission is 15% to agencies.
  • Production premiums are not commissionable or discountable.

All rate are gross.