Integrated Marketing Opportunities and Case Studies

Integrated Marketing Programs That Deliver

Client: United Healthcare

Challenge: Build sales relationships among small business healthcare decision-makers – primarily SMB president/CEO or owner/partner and pre-sell the benefits of UHC programs and drive prospects to brokers.

• Traffic drivers from Inc.com to UHC site, offering co-branded white paper for download.
• Local market event series utilizing Inc. database and business partner organizations
• Consistent messaging from multi-page schedule in-magazine (16 of last 17 issues)

“Inc. has been very helpful in developing market relevant content materials to use among our small business audience. They also offer us multi-channel opportunities to effectively reach and communicate our message including print, online, events, and conferences. We look forward to continuing to identity new ways to enhance our partnership with Inc. as we move into 2010”