Six research studies show how Inc. delivers SMB purchase decision makers:
| Inc. Magazine – MRI 2011 Spring Total Audience: 1.4 Mil |
|
| % Men/Women | 65%/35% |
| Median Age | 47.3 |
| Average $HHI | $114,745 |
| % Top Management |
23%* |
| % Bus. Purchase Decision Makers | 44%* |
| %Technology Pruchase Descision Makers |
25%* |
| Inc. Magazine – MMR 2010 (HHI $100K+) Total Audience: 227,000 |
|
| Average $HHI | $256,470 |
| % Bus. Purchase Decision Makers |
63%** |
| % Top Management |
45%** |
| % Owner-Partner |
16%** |
| Avg. Value of Real Estate |
$851,198 |
| Avg. Household Net Worth |
$1.1 mil. |
| Inc. Magazine – IntelliQuest 2009 Spring (Bus. Tech. Influencers) Total Audience: 491,000 |
|
| % Any Purchase Involvement |
69%* |
| % Top Management |
44%* |
| % IT Job Function |
40%* |
| % Owner-Partner |
27%* |
| % Company Size < 500 Employees |
72%* |
| Avg. Planned Expenditures |
$76,292 |
| Inc.com Omniture Jan-Jun 2011 Monthly Unique Visitors: 1.9 Mil. Page Views: 13.3 Mil. Nielsen@Plan 2011 |
|
| % Executive/ Managerial |
13%*** |
| Average $HHI |
$84,151 |
| % Company Size < 100 Employees |
34%*** |
| % Bus. Purchase Decision Makers |
29% |
| Median Age |
40.2 |
| 2011 Inc. Subscriber Study Market Tools, LLC 700,000 Rate Base |
|
| Men/Women | 73%/27% |
| Average $HHI |
$167,678 |
| % Top Management |
79% |
|
Co. Size <10 |
50% 27% 13% 10% |
| Average Net Worth | $1.0 mil. |
| 2010 Inc. 500|5000 Conference Attendee Research |
|
| Men/Women |
66%/34% |
| Average $HHI |
$308,566 |
| President/CEO or Owner/Partner |
68% |
| Average Company SIze |
92 |
| Average Annual Company Sales |
$20.9 mil. |
*Highest % Composition among the business set of: Inc, Entrepreneur, Forbes and Fortune.
**Highest % Composition among the business set of: Inc, FastCompany, Entrepreneur, Forbes and Fortune.
***Highest % Composition among the business set of: Inc.com, FastCompany.com, Businessweek.com, CNNMoney.com, Entrepreneur.com, Forbes.com and AllBusiness.com.
Updated: July 2011