| Gross Duplication Read Inc. and Do Not Read: |
MMR | MRI | IQ |
| BusinessWeek | 81.9% | N/A | 78.8% |
| Entrepreneur | 66.9% | 76.2% | 76.6% |
| Forbes | 75.2% | 79.3% | 75.6% |
| Fortune | 63.5% |
78.9% | 75.2% |
| Harvard Business Review |
– | 90.7% | 93.5% |
| Smart Money | 80.4% | 76.2% | 83.9% |
| Wired | 83.8% | 84.6% | 86.6% |
| The Economist | 84.0% | 86.8% | 87.8% |
Sources: Mendelsohn Affluent Survey 2009, Head of Household, HHI $100,000+, MRI Fall 2010,
IntelliQuest CIMS Business Study, Spring 2009
Updated: December 2010